Baines AdvisoryHealth & social care

Strategic health & social care consultant · Norfolk and nationwideStrategic advice for care organisations that want to grow, and grow well.

Caroline BainesFounder, Baines Advisory · C‑CAF Accredited Consultant

For more than 25 years I’ve led and turned around health and social care services. I help owners, directors, boards and investors set direction, win contracts and build organisations that stand up to scrutiny.

Caroline Baines, founder of Baines Advisory
£500k+won in care tenders
Services taken from Inadequate to OutstandingProven CQC improvement record
25+ yearsLeading services across health and social care
C-CAF Accredited Consultant, membership number 100141Accredited under Care England’s assurance framework for governance and quality
Board to front lineStrategy at director level, delivery inside services
Care and propertyDirector of OwnSpace Developments
What sets my approach apart

From the boardroom to the front line

Many consultants work at one level. I work across all three, so strategy is grounded in how services really run, and day-to-day improvement serves a clear direction.

BoardDirection and assurance

Growth strategy · Board governance and assurance · Investment and acquisition decisions

OrganisationGrowth and resilience

Business planning · Tenders and contracts · New services and markets · Turnaround

ServiceQuality and delivery

Hands-on operational support · Interim management · CQC compliance · Registered Manager mentoring

Where I make the biggest difference

Strategy and growth, backed by real operational experience

Many consultants can help you meet the regulations. Fewer can help you decide where to grow, then win the contracts and build the services that get you there.

Strategy & growth

Decide where to grow, and grow safely

From a provider planning its next service to an investor entering the care sector, I help you build a strategy that is commercially sound, fits what commissioners need and is safe to deliver.

  • Growth strategy and business planning
  • Entering new care markets and service models
  • Acquisitions and due diligence
  • Turnaround and board assurance
Strategy & growth →
Tenders & commercial bids

Win the contracts that fund your growth

Over £500,000 in contracts won through tenders

Commissioners score evidence of how care is really delivered. I write and review bids from the perspective of someone who has run services and led them through inspection.

  • Bid or no-bid decisions
  • Quality and method statement responses
  • Mobilisation plans commissioners can trust
  • Frameworks and supported living tenders
How I support tenders →
The foundations

Operational, CQC and governance support at every stage

Strong operations and quality are what make growth safe. I provide hands-on support from registration and mobilisation through to interim management and regulatory recovery.

Operational support

  • Interim management
  • On-site support visits
  • Audit systems and care records
  • Staffing, rotas and training
Details →

Regulation & recovery

  • CQC registration
  • Mock inspections and compliance reviews
  • Regulatory recovery and turnaround
  • Policies and operational systems
Details →

Governance & quality

  • Executive governance and board assurance
  • Quality assurance frameworks
  • Quality improvement programmes
  • Safeguarding and organisational learning
Details →

Leadership & property

  • Leadership coaching
  • Registered Manager mentoring
  • Workforce planning and recruitment
  • Site feasibility for care use
Details →

Ongoing support: monthly retainers from 8 hours a month, tailored to your organisation.

About retainers
Who I work with

Providers, directors, investors and senior leaders

My clients want more than basic compliance. They want organisations that are well led, financially resilient and able to deliver outstanding care consistently.

See the care models I support →

  • Care homes and social care operators
  • Supported living and specialist housing providers
  • Private healthcare organisations
  • Social housing providers
  • Specialist HMO operators
  • New providers seeking registration
  • Ethical property investors
  • Developers entering the care sector
  • Home care, day and community service providers
  • Forensic and complex needs services
Care and property

From the right building to the right service

As a Director of OwnSpace Developments, I also advise on property acquisition and development within health and social care. That means I can support providers and investors from finding a suitable property to opening a compliant, sustainable care environment.

Suitability for the people you support, local commissioning needs and registration requirements are considered together from the start, not after the building is bought.

Site feasibility and suitability assessments →

What clients say

Trusted by care leaders

Caroline supported me by putting in place CQC action plans to address the breaches and issues at the most recent CQC inspection… she also enhanced staffing levels to ensure we were operating at a safe staffing ratio and carried out mentoring and support to staff there, including myself. I always felt very well supported and Caroline was professional, approachable and very knowledgeable about CQC, HR and compliance requirements.
Turnaround ManagerCare service in the East of England, following an Inadequate CQC rating
Caroline led a comprehensive audit following a local authority PAMMS review, formulating a robust, achievable action plan. She worked closely with us throughout the entire process to ensure that every action was completed and evidenced to a high standard. Caroline is an exceptional consultant whose expertise spans compliance, service improvement, leadership coaching and operational delivery. I would not hesitate to recommend her or work with her again.
Regional ManagerSpecialist care provider

Planning your next stage?

Whether you are growing, buying, bidding or recovering, a first conversation costs nothing and gives you a clear view of the options.

Book a strategy conversation